Being First

Some Apple users are ordering more iPhones than they need. Not because they need one in each pocket, but because they want to resell the phones for profit.

Android users too are rushing to pre-order the new iPhones. Not because they’re switching to Apple, but because they too know that they can turn a profit by reselling these phones.

Recently, my friend told me about how people are offering to buy the new iPhones at a premium over Apple’s prices.

These buyers offer the highest prices for your iPhone 6 on launch day. Then, the offer price decreases with each passing day. How strange it is that the same, exact iPhone 6 is worth a few hundred dollars more than it will be a week later.

When you think about it, it’s crazy that an entire market not only exists—but thrives—by preying on consumers’ desire to be the first to own something.

I too tried to pre-order the iPhone 6, but to no avail, because of problems with my telco’s system.

Hundreds of pages of forum posts have sprung up about the availability (or rather, the lack) of the new iPhones.

In them, angry customers have rubbished the telco and its staff, and spewed expletives at them.

When you think about it, it’s crazy that we’re losing sleep, and our cool, just because we’re getting the phones a few days later than others.